Editorial Archive · Journal
8 entries · last updated 30 Apr 2026
If ChatGPT or Perplexity is saying something wrong about your brand, traditional SEO will not fix it. Here's the diagnostic and the repair sequence — based on what actually moves the needle in 30 to 90 days.
Anonymized client · 90-day delta
Share of Answer · before → after
ChatGPT
0% → 34%
Perplexity
2% → 41%
Gemini
0% → 22%
AI Overviews
0% → 16%
AI Overviews now appear in 25.11% of Google searches. Most brands don't know how to land in them. Here's the working method, what actually moves the needle, and what doesn't.
Read entry →GEO is the discipline of making your brand citable inside the answers AI models give. Here's a working definition, the four surfaces it operates on, the signals it actually responds to, and how to measure it.
Read entry →Real numbers from the GEO services market in 2026 — productized audits, sprint pricing, retainer ranges, and what changes the cost band. Includes ES and EN market benchmarks.
Read entry →Three labels, two real disciplines, one underlying technical foundation. Here's the difference that matters, the difference that doesn't, and what to actually do depending on where your brand is today.
Read entry →Ten production-ready schema templates AI models actually extract from. Organization, FAQPage, Service, Article, Person, Product, BreadcrumbList, Event, HowTo, VideoObject — copy-paste ready.
Sample · JSON-LD
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "How long does GEO take?",
"acceptedAnswer": { "@type": "Answer", "text": "30–90 days." }
}]
} Share of Answer is the percentage of relevant prompts in which a brand is cited inside an AI-generated answer. Here's how we measure it.
Read entry →WordPress is a content platform from a different era. Here's why a Next.js or Astro site outperforms it for AI search.
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